Ann Evans · Maverick · VIP Rainmaker
Week 2 · Profile
1:1 · Profile makeover + Clarity Poll → Ask Interviews
Make LinkedIn say the Promise back in 4–8 seconds.
PromiseProfileProspecting
If Promise Gate is CLOSED — stay on Promise. No decorating.
Confirm Gate first. Fri 18 Sep run sheet: scoreboard → Profile → Clarity Poll → Ask Interview. Never say pitch.
Spoken agenda · tonight-ready
Scoreboard → Profile → Poll → Ask
5–20
Scoreboard
Open loops TL
20–45
Profile
PUL · About · Featured
45–55
Clarity Poll
→ Ask Interviews
Say this: “One line goal — LinkedIn profile + Ask Interview path, or DD brain first?”
Align with ann-wes-agenda-2026-09-18.md. DD brain only if profile finishes early.
Gate check
Promise 100% + metric?
- ICP locked (CEOs / boards / operators · high-stakes portfolio)
- Problem in their words
- Offer = Pathfinder / decision clarity
- Credible metric sourced
- Pickup line mirrors Promise
Any unchecked → Profile waits. Decorating without foundations is theatre.
Tick live. Soft exit not allowed.
Session promise
Billboard + Ask Interview path
- Photo · banner brief · PUL · About · Featured (Rule of One)
- One Clarity Poll that surfaces real pain
- Message responders → 15-min Ask Interview (research invite, no selling)
Close with three written moves in chat.
Google Week 2 deck available as companion share if useful.
Scoreboard · open loops (10 Sep)
Traffic light only — don’t rebuild all
| Loop | Status |
|---|
| Recreate DD brain in her MyGentic (Drive maverick-brain/) | ☐ |
| Loom “why this method” | ☐ |
| Example completed decisions | ☐ |
| LinkedIn duplicate-account fix | ☐ |
| Profile + banner rewrite | ☐ |
| Daily connects (Vistage / partners / Wes) | ☐ |
| Stripe on CIBC | ☐ |
| Excel / Notion prospect list | ☐ |
| Catalyst: free audit → JotForm; paid → contact | ☐ |
| ICON Lead System timing | ☐ |
5–15 min max. Green/yellow/red verbally. Don’t rebuild products tonight.
Poll 1 · Wins
What landed since Week 1?
Biggest move
Promise locked / Gate OPEN0
Connects sent / accepts0
Account hygiene fixed0
Still underwater0
Celebrate builders. Underwater → done-for-you stance tonight.
Hot seat
90s · capacity + goal
2–3 hrs/day still true? Grandson / life — or back to focus?
01:30
Press T
Confirm LinkedIn vs DD brain priority. Default: LinkedIn.
Teach · Recall Promise
Same Promise. Every layer.
Billboard
= Pickup line
= About
= Featured (one)
= Recommendations
Say this: “Congruency — if one piece wanders, the triangle wobbles.”
Read Promise Card back to her in decision-clarity language.
Teach · Landing page
4–8 second window · not a CV
Who it's for
Outcome
Number
Trust flash
Tick 1 · System?
Pathfinder / decision clarity method
Tick 2 · Results?
Proof for people like me
Banner + photo + PUL carry the window. About is for the curious.
Teach · Rule of One
One offer on Featured
Light practice · 3–4 clients/mo
One mechanism · Pathfinder
One offer · decision clarity call / DD
One ICP · high-stakes portfolio leaders
One Promise + metric
Free Future Readiness audit = CTA / magnet — not a second Featured.
Choice kills action. Flagship ~$3–4k+.
Teach · Top → bottom
Build order
1
Banner — who + decision clarity / Pathfinder + number · no second portrait
2
Photo — human, trustworthy (biker jacket preferred)
3
Pickup line — ICP + clarity metric
4
About — their pain → method → proof → one CTA
5
Featured — one offer (Pathfinder / clarity)
6
Experience — same Promise with proof bullets
Live-edit or assign. Outcome language over 'discipline'.
Teach · Clarity Poll → Ask Interview
Language without cold spam
2
Clarity Poll — stuck decisions · no single view of risk · projects that won’t die
3
Message responders — research invite, 15 min, no selling
4
Ask Interview — their words · cost · failed fixes · 90-day fixed · budget owner
5
Synthesise → lock headline / About from interview words
Say this: “Near-zero graph + non-solicit — polls and Ask Interviews build language and network.”
Companion: Google Week 2 Clarity Poll deck. She owns interview language.
Poll 2 · ICP pick
Who is the Clarity Poll for?
One ICP this week
Tech / product CEOs0
Boards / PE-backed operators0
Manufacturing / industrial CEOs0
Partner channel (Vistage etc.)0
Force one. Partner channel is valid if ICP is hard to reach cold.
Sprint A · Profile
Done-when · billboard pieces
- Pickup line paste-ready (clarity + metric)
- About draft (pain → Pathfinder → proof → CTA)
- Featured = one offer
- Congruency check started
- Banner brief noted (homework)
Wes drafts inline where she’s underwater. She owns voice.
Sprint A · timer
15 minutes · rewrite live
15:00
Press T · LinkedIn open
Do not lecture over timer. No second Featured.
Sprint B · Clarity Poll
Draft the poll + invite
- Poll question in their language
- Follow-up message: research invite · 15 min · no selling
- Ask Interview prompts ready (problem · cost · failed fixes · 90-day · budget)
10:00
Press T
Never say pitch in the invite. Research invite only.
Optional · DD brain
Only if Profile block finished early
- Open Studio · paste from Drive maverick-brain/
- One test chat: PROCEED / PAUSE / REWORK / INCOMPLETE
- Stuck → 10 min screen-share max, then async Loom
Light cadence — don’t force three product brains tonight
Skip if time’s gone. Promise Profile Ask > brain rebuild.
Homework · three moves
Write them in chat
1
Profile (headline + About) live
3
Book 2–3 Ask Interviews from responders
Also: banner brief homework · connects 2–20/day within non-solicit bounds.
Optional: drop Week 2 deck + Ask Interview skill into Maverick Knowledge after call.
Poll 3 · Commit
Which three are locked?
Commitment check
All three moves this week0
Profile + Poll (Ask later)0
Need done-for-you on Profile first0
Last poll. Book next Ann//Wes date.
Close
Clarity on the billboard. Clarity in the ask.
Pathfinder. Decision clarity. Ask Interviews.
PromiseProfileProspecting
Share URL for Ann: this course home only — /vip/anne/
End clean. Zoom prior invite if needed. Stop talking.